主题：When Airpocalypse Met Blockbusters: The Impact of Air Pollution on Box Office

主讲人：何晓波（上海对外经贸大学国际经贸学院助理教授、澳大利亚阿德莱德大学经济学博士）

讲座时间：2017年5月19日下午2点30分

讲座地点：9499www威尼斯楼210室

组织发起：9499www威尼斯经济学实验班工作小组

主办单位：9499www威尼斯

协办单位：科研处

主题简介：

This paper estimates the ramification of air quality and theatrical market performances with daily data of Air Pollution Index (API) and movie attendance and revenue from China. It is the first attempt to assess the impact of air quality on consumption. Our data cover 829 movies shown on screens in 56 major Chinese cities during 2012-2014. Our benchmark estimations show that air pollution in China has negative effects on both daily movie audiences and revenue. In particular, a 10% reduction in API leads to a 0.33% increase in total daily audiences in a city, while the benefit in total daily revenue is 0.41%. These numbers should be interpreted as the lower bound estimates that air pollution has on the entertainment industry that includes theaters and restaurants. The baseline result that API negatively affects daily performance of movies is robust to a number of alternative specifications and sub-samples analyses.

主要参考文献：

Chay, K. Y. and Greenstone, M. (2003). The Impact of Air Pollution on Infant Mortality:Evidence from Geographic Variation in Pollution Shocks Induced by a Recession.QuarterlyJournal of Economics, 118:1121-1167.

Chen, X., Chen, Y., and Weinberg, C. B. (2013). Learning about movies: The impact of movie release types on the nationwide box office.Journal of Cultural Economics, 37: 359-386.

Currie, J., Hanushek, E. A., Kahn, E. M., Neidell, M., and Rivkin, S. G. (2009). Does pollution increase school absences?Review of Economics and Statistics, 91: 682-694.

Graff Zivin, J. and Neidell, M. (2009). Days of Haze: Environmental Information Disclosure and Intertemporal Avoidance Behavior.Journal of Environmental Economics and Management, 58: 119-128.

Graff Zivin, J. and Neidell, M. (2012). The Impact of Pollution on Worker Productivity.American Economic Review, 102: 3652-3673.

Moretti, E. and Neidell, M. (2011). Pollution, health, and avoidance behavior: Evidence from the ports of Los Angeles.Journal of Human Resources, 46: 154-175.

Zheng, S. and Khan, M. E. (2013). Understanding China’s Urban Pollution Dynamics.Journal of Economic Literature, 51:731-772.